Improving Your Google Ranking.
10 Keys to Google Ranking for Business Coaching in Ireland and Business Coaching Franchisees.
I was with a client yesterday discussing business and the current market conditions. He commented “Declan I would love to open shops all over Ireland to expand but I am not prepared to invest in the current market to do this”. My reply was “you already have the access to have a shop in every country in the world at present Brendan”, “what do you mean?” “your internet shop, you can sell you products anywhere in the world and best of all it does not cost much money”. At that point Brendan commented “you’re right Declan, but we are not getting hits on our internet site”.
This is a common problem for small business owners today. With this is mind we went in search of an answer and came across 10 keys to success which every business owner including business coaches should adopt with their clients in Ireland and improve their Google rankings:
How to Improve your Google rankings and increase the flow of leads into your Business Coaching Franchise Business in Ireland.
Identify your customer.
Who is your customer, what age are they, where do they live, what do they want/need? What are their interests, what terms will they be searching on the internet for, what are they looking for, what are the benefits they are looking for? What will catch their attention about your offering?
Decide which key phrases to target.
Use the Google key word tool to identify key phrases which your target customer will be searching for on Google.
Look at the low hanging fruit.
Identify the key word phrases which there is not a lot of competition for and start here with articles targeted at these key phrases. Do not get caught up with targeting the most popular key word phrases, which will be most difficult to achieve rankings on.
Add pages to your web site.
The more quality information you offer on your web site the better Google will rank your site and the more users that view these pages will return to your site.
Make sure the pages on your site can be found.
Use “site:www.websiteaddresshere.ie” to get a full list of the pages on your web site which Google sees.
Have each page on your web site optimism.
Have your key phrases embedded within your title tag, description tag and the body of your content. Target only three key phrases per page.
Use video to improve your rankings.
Produce 20 number videos with relevant good quality information which are targeted directly at your target market and customer. Post these videos on YouTube. Make sure you use the title and description tag area on YouTube and target key phrases to your local area, such as Business Coaching Dundalk, Business Coaching Kildare, Blanchardstown or Navan, rather than a generic phrase such as Business Coaching, business mentoring, or business consultant.
Get links from other web sites to your web site.
The more the better, talk to businesses which could be strategic partners for you.
Update your content regularly, everyday.
SEO is an on going process and should be worked on constantly.
Change your title tags and description tags regularly.
If you wish to find out more about becoming a FocalPoint Business Coach in Ireland or find out how FocalPoint can help you with your business improve in Ireland. Please contact: Declan Loy at 087 2821009 and avail of our one hour free business consultation. We can discuss your business coaching, training, mentoring or consultancy requirement. In addition we can show you how many business owners have benefited in Ireland form working with FocalPoint Business Coaching and Brian Tracy in Ireland.
